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Personal Branding

This is your personal branding journey - an individually developed program where you and I work 1:1 to develop your personal brand - a true expression of you. Based on your current situation and your desired goals, I will support you in creating a plan to (re-)discover, establish and expand your personal brand, in an honest and sustainable way - be it in a professional or personal space. You will have my support along the whole journey, with discovery exercises, action blueprints and mindset growth.

Beautiful soul, wouldn't it be magical to:

  • Feel confident about who you are and what you stand for - showing up as yourself everyday effortlessly

  • Be the one in charge of your professional and personal career - having a clear vision for yourself and knowing how to get there

  • Being recognised as an expert in your field - be seen and heard for who you are and the magic you offer the world

  • Experiencing a strong alignment between your internal and external worlds - feeling comfortable and peaceful, knowing you’re fully living your inner truth

  • Receive an inflow of invitations - taking you closer to your vision with autobahn speed


Although right now, you’re rather experiencing…

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  • Misalignment - something is not feeling 100% for you.
    Your desires, values and inner truth are not reflected in your daily life

  • Imbalance - you feel unsettled with who you are and what your personal brand is

  • Confusion - you don’t know how to start build your personal brand to fully express yourself

  • Hesitation - you’re reluctant to share your personal brand to the public as you feel you can’t really be yourself

  • Out of control - there’s a sense that your life is influenced by external forces and misaligned opportunities keep on showing up

  • Resentment - there’s a lack recognition for your strengths and the magic you know you have to offer

  • Fear - you feel imposter syndrome creeping up continuously, stopping you from sharing your magic to the world

  • Doubt - you don’t have a clear vision for yourself and can’t identify the next steps to take to reach your goals

Your magical 1:1 personal brand journey with me

I truly enjoy investing time and effort into my clients 1:1 experience with me. Therefore, as my time is limited, I’m carefully selecting the clients with great care and focus based on your motivation and our chemistry. This is what you can expect:

  • A fully bespoke program developed based on your current situation, your goals & the week by week 1:1 process

  • Access to multiple resources enhancing your knowledge about personal branding and aligning your mindset to achieve the most impact with your actions

  • Free participation at all my paid public workshops during 1 year 

When you sign up: preparation of 1st coaching session (instructions + survey) -> I set up your personal branding journey documents (online, will be shared before 1st session).

At our first session: review of a) the Personal Branding Journey space b) how to use the journey journal (and its benefits) c) the individual personal branding strategy for the upcoming months.

Our sessions will look like: walk through of the 1:1 journey journal (reflections, accountability, actions) -> set up actions & direction for the time until the next session, while all the content is tailored to you and your journey.

How to apply for 1:1

Currently, I have the capacity to work with 4 women per month hence availability is limited. 
If you truly are committed to work on your personal transformation, you can fill in the form below. Within availabilities and when fitting, I invite certain applicants for a discovery call to get to know each other a little better. If after an initial call I feel that I can support you on your self-discovery journey and would also love working with you, I’ll propose a 1:1 package for you based on what you’ve shared with me.​

Who is the 1:1 coaching program for?

The 1:1 coaching program IS for you if:

  • You’ve had enough of the confusion and uneasiness around your personal brand - you want to gain clarity and present your personal brand with confidence

  • You can’t wait to feel alignment, peace and joy between your inner and outer worlds - you're curious about getting to know yourself fully

  • You’re ready to take full ownership of your personal brand - you believe you have the power to create your reality and manifest your desires

  • Be it you’re a freelancer, business owner or employed professional - you want to be known by the surrounding for your strengths and expertise

  • You’re looking for a coach who can help you figuring out the building blocks that make up your personal brand and guide you on how to put all the moving pieces together

  • You're ready to invest into your future self

Who is the 1:1 coaching program NOT for?

The 1:1 coaching program is NOT for you if:

  • You are not ready to take responsibility and the actions necessary to reach your goals

  • You are not ready to practice self-awareness, recognise your internal limitations and have an open mind

  • You do not believe that you have the power to manifest your desires

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My coaching approach

I strongly believe an authentic approach to branding is the most impactful, sustainable and fun way to build a personal brand.


My coaching style is compassionate, thought provoking and holistic. I use a value based approach to personal branding, focusing on your individual strengths and applying design-thinking concepts to bring out your most authentic self and turning it into a unique & memorable personal brand.


I’m here to guide you on this authentic personal branding journey to reach the results that you desire. 


The overarching framework I use in my coaching is based on 3 stages - 1. self discovery, 2. your story and 3. the blueprint. 

  1. Self-discovery: In this part of the journey you will  unapologetically submerge in understanding who you are, what you like, what you believe in, what drives you and all the other building blocks that make up the whole you. I provide you with the resources and tools to approach different aspects of your inner truth. Also, I guide you to explore different angles to find the way that is the most impactful for you.

  2. Your story: Once you've reconnected with all your inner facets, the next step is to formulate it in a way most true to you and to use it as a base for external alignment in all aspects of your life. Be it for your professional career, romantic relationship, next home, hobbies - or anything else that you want to focus on. I support you with crafting your authentic story through exercises and worksheets to achieve tangible outcomes.

  3. Blueprint: After having a clear understanding of yourself and the story you want to share with the world, we look at strategies and practical steps on how you can achieve alignment between your internal and external world. On one hand, I provide you with ideas on how to create the most impactful blueprint for you and your focus, on another, I guide you through the process of adapting your mindset to successfully live your authentic self.

In the 4-month 1:1 coaching journey with me you'll get:

1. Tailored branding coaching

  • Bi-weekly 1:1 1hr call where we go deep to understand each of your specific personal branding building blocks and how to make them work for you and your personal brand

  • Your personal brand journey space with a lifetime access that includes supporting exercises and documents for your to use and document your personal branding journey 

  • An individual personal brand blueprint to guide you throughout your journey with me

  • A clear action plan by the end of each call to execute on in between sessions to reach your personal brand goals and create tangible results

  • A bi-weekly review document to prepare for our call making most of our time together

  • You'll receive personalised feedback from me on all personal branding assets and activities

  • I provide you with ongoing support via WhatsApp throughout our time together

  • ​As we work together, you will create/compile a set of tangible assets to use for your personal branding activities

  • Access to all my paid workshops for 1 year to further support your growth

  • ​The CliftonStrengths Top 5 strengths survey to identify YOUR unique set of strengths for your self discovery

2. Support, accountability and guidance

3. And a few cherries on top 🍒 

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What other souls say


Reagan Lehman
Social Media Manager

United States

" Last year, I was navigating an unexpected career transition. Adding a pandemic to that mix threw me into a textbook quarter-life crisis. Needless to say, I felt absolutely disoriented and lost.

Because of Viktoria’s mindset sessions, I finally started asking myself the *right* questions. Each session, I walked away with a clearer sense of my values, strengths, and direction. These have provided me a framework to guide both strategic and day-to-day life decisions.

Viktoria shows up to every session with enthusiasm for your personal mindset journey. She dedicates so much research and energy into each coaching session. I have thoroughly appreciated her framework, diligence, and guidance during this chapter of my life!"


Ariane A. A. Schüßler
Creative Clarity Coach

"Having Viktoria as a guide on my authentic self journey has been an inspiring and deeply personal experience in the most beautiful way.

Viktoria is a ray of sunshine: she's committed, full of self-discovery wisdom and professional - simply fun to work with!

In our coaching sessions I gained knowledge about the importance of branding work, how to clarify my message - all stemming from doing the deep work discovering who I am as a person, what I wish to portray through my business and ultimately the kind of work I do with my clients."

About me, Viktoria Roussina

I’m a business & marketing strategist turned mindset and self-discovery coach who is committed to support human souls to access their true self to bring forward the most magnetic version of themselves.

Raised in Sweden with a Russian father and Colombian mother, at an early age I was faced with the questions of identity. After 10+ years of professional sales & marketing experience in corporate and start-ups, working in different roles across industries in several EU countries, I discovered that showing up as my true self - no hiding - always resulted in the most fascinating, beautiful and impactful results.

Today, I use my professional experience in combination with mindset mastery to guide other souls on their self-discovery journey.

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